DECA - DOKO DOKO BISCUIT ACTIVATIONS - BEIRA


In July 2024, Tangerine Enterprises, Lda and DECA partnered to promote the Doko-Doko biscuit brand in Beira, Mozambique. The event, which included product tastings and strategic sales, reached over 1,000 customers and positively impacted brand visibility and consumer engagement. The success of the activation, facilitated by a well-structured team and efficient logistics, highlights the effectiveness of tastings and direct support to vendors in promoting food products in local markets.